We Help Educational Institutions Connect Better With Their Learners

EduWay is an AI-powered platform that helps educational institutions engage learners across their entire journey — from recruitment to graduation and beyond — through personalized, intelligent, and journey-based communication.

Our mission was born out of a simple but powerful frustration. As a student at the American University of Beirut (AUB), I struggled to find clear, timely information. From registration to orientation and even understanding my academic path, I constantly had to rely on friends and peers to piece together the basics. There was no reliable, central source that made me feel supported or informed. I felt disconnected — and I knew I wasn’t alone.

That experience stayed with me. It became the spark behind EduWay.

We believe that no student should ever feel lost or unsupported. And that universities, no matter their size, should be able to deliver personalized, scalable communication — without relying on outdated tools or manual processes.


Backed by 30 Years of Communication Expertise

EduWay is powered by Apliman, a trusted name in customer engagement platforms with over 30 years of experience in telecom-grade communication technology. This deep expertise is built into EduWay’s DNA — giving us a foundation of reliability, scalability, and technical excellence.


We’re not just a startup. We’re a focused, mission-driven team building on decades of proven technology to solve one of higher education’s most persistent problems: fragmented, ineffective communication.

Our Mission

To help educational institutions build stronger relationships with learners by enabling seamless, smart, and human-centric communication at every stage of the educational journey.

At EduWay, we believe communication is not just about sending information — it’s about building connection, trust, and belonging. Our mission is to empower schools, universities, and training centers with tools that deliver the right message, at the right time, through the right channel — so no learner ever feels lost, overlooked, or disengaged.

We exist to ensure every learner feels supported — from their first inquiry to long after they’ve moved on to their next chapter.

Our Vision

Our Vision is to become the global leader in student engagement by delivering:

AI-Driven Personalization

Empowering institutions to communicate in a way that feels tailored to each student’s needs, preferences, and context.

Global Impact

Serving millions of learners worldwide through scalable, multilingual, and regionally adaptable solutions.

Meaningful Communication

Transforming messages into conversations that drive action, improve outcomes, and foster a sense of belonging.

Better Outcomes Through Better Connection

Helping institutions improve retention, satisfaction, and long-term success by putting students at the center of every interaction.

Our Team

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Thomas Johnson
Victoria Clark
Adam Peterson
Benjamin Charlton
Richard Templar
Dana Tetlow
Jessica Camden
Katie Mike

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William Anderson

CEO at Star Track

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