Eduway | Student engagement platform for MENA universities

Built by ApliGroup. Thirty years of engagement expertise behind every conversation.

The Problem

Universities don't have a technology problem. They have an engagement problem.

You have a CRM. You have an SIS. You have an LMS. None of them were built to keep a student feeling seen at midnight, in their first semester, or ten years after graduation. Three numbers tell the story.

60%

Of prospective students choose the university that responds first. Not the most prestigious. Not the most affordable. The one that answered.

30%

Of enrolled students leave before graduation. Most don't leave because of academics. They leave because no one noticed they were slipping.

5%

Of alumni stay engaged after graduation. The other 95% are your future donors, mentors, and ambassadors. And they're already gone.

Every gap above is a missed conversation. That's exactly what Eduway exists to fix.

Outcomes

Here's what becomes possible when every interaction counts.

Research across higher education shows what changes when engagement is personalized, proactive, and continuous across the full student lifecycle.

+25%

Lift in application completion when prospective students get personalized, multi-channel follow-up.

+4.4%

Increase in graduation rates in programs that use proactive, text-based student engagement.

3×

More likely alumni are to give when they're consistently engaged after graduation.

+0.25

Higher GPA in students enrolled in text-engagement programs after a single semester.

Methodology

Figures based on independent research and published case studies in higher education. Outcomes at your institution depend on context, configuration, and journey design. Which is why we don't leave any of those to chance.

The Lifecycle

One platform. Every stage of the student journey.

Most universities run a different tool for each phase. Their students feel the seams. Eduway is one continuous thread, from the first website click to the fiftieth class reunion.

Recruitment
Reach prospective students where they're already scrolling. Reply in seconds, not days. Turn applications into enrollments without the manual chase.
Onboarding
Walk new students through deadlines, payments, and orientation in a guided journey. Bring parents along for the ride. Cut summer melt before it starts.
Student Life
Spot students slipping before they drop. Trigger advisor outreach the moment a GPA dips or attendance falls off. Catch every signal in real time, while you can still act on it.
Alumni
Keep graduates close with a dedicated mobile app for events, mentorship, jobs, and giving. Turn a goodbye into a lifelong relationship.

How It Works

How Eduway works.

Three things that make personalized engagement at scale actually possible.

app.eduway.me / journey-builder

01

Drag-and-drop journey builder

Design entire student journeys on a canvas. Drop in messages, branches, triggers, and AI-driven decisions. No code, no developers, no waiting on IT. Launch in days, not quarters.

app.eduway.me / channels

Eduway dashboard showing the traffic channel mix — WhatsApp, SMS, Voice, Email, Telegram, HTTP

02

Every channel students actually use

WhatsApp. SMS. Voice. Email. Telegram. RCS. Web chat. One conversation that follows the student wherever they are. It never starts over, never asks them to download yet another app.

app.eduway.me / inbox

Eduway predictive AI segments — flagging students likely to drop out, need tutoring support, or experience burnout

03

AI that knows who needs you, and when

Twelve AI engines, two of them built in-house, read every signal. Missed classes. Unread emails. Dipping GPA. Dropped attendance. Eduway flags the students at risk before they leave, and tells your team exactly what to say.

Alumni App

The first alumni channel your alumni will actually open.

Most alumni relations live in an inbox no one checks. The Eduway Alumni App lives in your graduates' pockets. A dedicated mobile experience that turns one-time graduates into lifelong contributors.

Available in Arabic and English from day one. Built into the same Eduway platform. No separate vendor, no new integration to manage.

The Differentiator

You don't need another tool. You need an engagement department.

Eduway gives you both. We don't hand you a platform and disappear. We sit with your team, design your journeys, and stay close until your numbers move.

The technology

An AI-native platform built specifically for higher education. Not a corporate CRM bent into shape for universities.

The strategy

Communication consultants who've spent three decades inside universities. They know what to say, when to say it, and to whom.

The people

A dedicated team that owns your outcomes alongside you. From your first journey to ongoing optimization, every semester.

Backed by ApliGroup. Thirty years of communication expertise. Built for the universities of this region, and the students they serve.

Integrations

Plugs into the stack you already run.

No rip-and-replace. Eduway connects to your SIS, LMS, and CRM through pre-built integrations and open APIs, and starts adding value in four to eight weeks.